Under the pressure, policy measures have come thick and fast

In Shanghai, on the century-old Nanjing Road, the aroma of food such as butterfly cake and marooned food is once again wafting, and the "First Street of Chinese Commerce" is returning to its "familiar appearance".

In Wuhan, as night falls, the lights of the Jianghan Pass Building turn on again and again, "you can see the bustling passenger flow at any time." Liu Cong, a snack shop owner on Jianghan Road, said.

Xi 'an, set Qinqiang performing arts, time-famous cuisine, national tide new retail as one of the cultural block, has become a new favorite to attract a large number of young people to come to punch...

The reporter recently visited many places and found that the offline market, which was once "cold" due to the epidemic and other factors, is releasing the "warmth" of recovery.

Since March this year, the number of domestic epidemic points, wide range and frequent, so that the annual recovery of consumption ushered in a "reverse spring cold." Year-on-year growth in retail sales of consumer goods slowed from 6.7 per cent in January-February to minus 3.5 per cent in March and further to minus 11.1 per cent in April. In some places, restaurants, theaters, shopping malls and other business venues are popular "cold".

Under heavy pressure, a series of policy measures to activate the consumer market have been intensively introduced

A combination of measures to encourage large purchases of automobiles and home appliances; Provide rent reduction, platform commission reduction, financial support and other relief measures for catering, retail and other market players; We extended full credits to more industries for existing and incremental tax rebates, which amounted to 2.64 trillion yuan last year. Many places across the country have issued food and beverage, retail and other consumption vouchers to promote consumption recovery...

"The effect of the coupon on our sales is obvious." Song Huasong, regional president of CP Lotus in Hunan Province, said that since June, the issuance of consumer vouchers by e-commerce platforms has driven online sales growth of more than 200%.

With the effective implementation of a series of policies, consumption across the country continued to heat up, and the pace of recovery accelerated: in May, the total decline of social zero narrowed by 4.4 percentage points compared with the previous month; In June, domestic automobile production and sales increased by 29.7% and 34.4% respectively. In Meituan, Jingdong and other platforms, catering, hotel, air ticket booking and other businesses have increased... "The decline in total retail sales of consumer goods narrowed significantly in May, and with the gradual recovery of life order, the pace of consumption recovery will also accelerate." Fu Linghui, spokesman for the National Bureau of Statistics, said earlier.

The renewal of consumption will unleash the potential of domestic demand

Heating water purifier, intelligent sweeping robot, air fryer - this is the new "three small pieces" of home appliances selected by an e-commerce platform in 2022.

Rapid growth of upgraded consumption - "After the outbreak of the epidemic, the demand for health consumption continues to expand, we have launched new products with the main bactericidal function, and innovative research and development technology to meet consumers' laundry upgrade needs for 'lasting fragrance and advanced aroma'." Libai technology Group vice president Xu Xiaodong said.

Quality, technology, health, green... In recent years, the keywords of Chinese consumption have been constantly updated. "The continuous upgrading of consumer demand is promoting the accelerated change of the supply side, and in the future, more marketable goods will promote the further release of domestic demand potential." Wang Yun, a researcher at the China Academy of Macroeconomic Research, said.

Vast space for service consumption - During the "618" period this year, the order volume of Jingdong platform housekeeping self-service increased by more than 200% year-on-year; The turnover of laundry and footwear services increased by more than 280% year-on-year; The turnover of domestic cleaning services increased by 188% year-on-year; New services such as pet health management and home finishing are also welcomed by consumers.

Data from the Ministry of Commerce show that in 2021, China's per capita consumption of services will account for 44.2% of residents' consumption. Chi Fulin, president of the China (Hainan) Reform and Development Institute, believes that with the continuous upgrading of consumption, China's service consumption will continue to grow in the future, and enterprises should focus on meeting the service needs of consumers, and promote the transformation and upgrading from the production of products to "manufacturing + service".

At the end of July, the second China International Consumer Goods Expo will kick off in Haikou. The number of exhibitors and brands of the Expo exceeded the first, the proportion of overseas enterprises in the exhibition area increased from 75% of the first to 80%, and many enterprises will bring "first" and "first show" products to China.

"We will bring a variety of green and healthy foods full of scientific research and technology to the Expo." 'The Chinese market is not only huge, but also continues to diversify,' said Daniel Hsieh, president of Danone China, North Asia and Oceania. 'Danone is always optimistic about the huge potential of the Chinese market.'

In a recent survey by the China Council for the Promotion of International Trade, many foreign enterprises said that despite the impact of the epidemic, the long-term development trend of China's consumer market has not changed, and the trend of digitalization, quality and personalized upgrading of consumption is obvious. Foreign enterprises are still full of confidence in this fertile land of China.

Build a more dynamic large domestic market

Based on the present, take a long-term view. Only by removing the obstacles and barriers, can consumption vitality be effectively stimulated and the economic cycle be smooth.

The Opinions of the CPC Central Committee and The State Council on Accelerating the Building of a Large, Unified National Market were released, releasing a clear signal of reform that will comprehensively promote the transformation of China's market from large to strong. The 14th Five-Year Plan for Building a Modern Distribution System was released, removing institutional obstacles that hinder the market-based allocation of production factors and the circulation of goods and services. The State Office issued the Opinions on Further Releasing Consumption Potential and Promoting Sustainable Recovery of Consumption, focusing on eliminating pain points in the field of consumption... Since the beginning of this year, a series of policies have landed successively to "clear the obstruction" and "smooth the cycle" for the strong domestic market.

"To restore consumption growth, we must not only 'free flow of goods', but also break down barriers to consumption through reform, and continue to boost and stabilize consumption expectations with powerful reform measures." Wang Yun said.

The vast county rural consumption market is a new space for further tapping consumption potential. "Rural consumption has maintained a rapid growth momentum in recent years, but there are still many factors restricting the release of consumption potential." Zhao Ping, vice president of the China Council for the Promotion of International Trade, said that the county business system should be further improved to optimize the supply of rural consumption and further promote the release of rural consumption potential.

The relevant person in charge of the National Development and Reform Commission said that it will continue to work with relevant departments to strengthen the construction of commodity quality, brands and standards, promote brand consumption and quality consumption into rural areas, smooth logistics channels, and improve the facilities of the national backbone cold chain logistics base. At the same time, improve the quality standards system for consumer goods, accelerate the construction of a consumer credit system, and create a good consumption environment through reform. (Xinhua News Agency, July 11)